Adnan Murad

Senior UI/UX Designer

Global K-12 EdTech platform · student, parent and teacher products on web and mobile

Promoted to Senior in 10–11 months · Most Valued Employee, product team

• Lifted conversion from 10.3% to 14% (+35% relative) by redesigning demo and onboarding: mapped student and parent journeys, found friction in Hotjar and funnel data, and A/B tested with growth.
• Redefined the product’s visual language across student, parent and teacher platforms, replacing a fragmented, dated UI with one cohesive interface.
• Built and owned the cross-platform design system in Figma, spanning dashboards, onboarding, gamification and growth, to cut engineering handoff friction.
• Initiated and led the Badges Ecosystem (web and mobile): unified five disconnected behaviours into one BrightStar meta-goal and swapped the 60-day expiry behind Season 1’s week-9 drop-off for an evergreen model.
• Extended badges beyond the leaderboard to three surfaces (sidebar, full page, global feed), with a projected 3.4× engagement uplift modelled on the live Rewards mechanic.
• Improved teacher punctuality by 57% as sole designer of Star Teacher, an incentive programme built on teacher quality thresholds.

Product Designer

AI-powered enterprise gifting platform · B2B SaaS

Sole designer as the platform scaled to 1,000+ customers and 125,000+ gifts delivered; the product contributed to a $10.8M Series A led by Comcast Ventures

• Owned UX and visual design end to end, from first wireframes to shipped product, through a critical growth phase.
• Redesigned the AI conversational flows and gifting interface, making personalisation clearer and enterprise workflows easier to use.
• Ran user interviews and turned the synthesis into iterative improvements across the core gifting and account-management flows.

UI/UX Designer

5 SaaS products: LimeVPN, LimeCall, OutreachPlus, LimeVPM, LimePhone

• Designed end-to-end experiences for all five products, improving onboarding clarity and feature discoverability through iterative wireframing, usability testing and heuristic evaluation.
• Systematised UI patterns and component libraries across the suite, reducing design inconsistency and speeding up new feature delivery.

Creative Designer

One of India’s leading online jewellery brands

• Grew the brand’s social presence to 80K+ followers through consistent visual storytelling and campaign-led content.
• Shaped the digital visual identity, owning social creative strategy, brand positioning and content production, and defined how products were presented online with content frameworks that drove organic engagement and supported launches.